Online video content has exploded, making up 80% of all Internet traffic in 2017!
Why? Because video increases conversion and engagement rates more than any other content. No matter what kind of business you have, a bricks and mortar shop, freelancer, or an online business with physical or e-products, adding a video to your website can help turn visitors into enthusiastic customers.
In fact, your visitors will stay an average of 2 minutes longer on your site if it has some video on it. This will also help Google see that you/your business is relevant to people, and reward you with a better rank in page results on search engines (SEO).
But often people ask me 'what kind of videos should I use'.
Here are three types of videos every business should have on their website.
It's always nice when you arrive somewhere and you're greeted with a friendly hello! There's even a job for these people like in the case of Walmart Greeters.
On a business' website it's not only a great opportunity to make your visitor feel welcomed but to also let them know who you are and what they'll get from you and your site.
Including a video on a landing page can increase conversion by 80%, meaning people stay on your page, giving your brand message longer to sink in.
Happy customers are great for promoting you and your products, but a happy customer who appears on video is even more powerful!
When clients speak 'in-person' about their personal experience with your brand it can give you credibility and help to build trust for newcomers.
Here's a short video from WIX about how to create a testimonial video.
This may seem like a no brainer for people who sell physical products that require some kind of set up before buyers use it. These videos should show how efficient, or easy-to-use the product is.
But even if you don't have a physical product you can still have a product video.
The video should explain what the product is, how it can help your customers, or make their life easier. If you're selling a course the video could include a quick sneak peek into some of the course material. If you're a personal trainer offering sessions you can show the benefits of what you offer through a previous clients experiences.
Consumers love video and a recent Animoto survey found that 64% are more likely to buy a product online after watching a video.
If you've ever thought about making videos for your business, now is the time! I've just opened up the waitlist for the Smartphone Video for Businesses course (BETA). By joining you'll get advanced notice of when the course is available and invite to a value-packed webinar!
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