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5 Reasons Why Video is Essential for Internal Business Communication

Why Video is Essential for Internal Business Communication

In today's fast-paced world, businesses must adapt and evolve to stay competitive. One way to stay ahead of the curve is by incorporating video into your internal communication strategy. Here are 5 reasons why video is essential for businesses:

People watching video on iPad and phones

1. Improved Engagement: Video is a more engaging medium than written text or audio alone. According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This increased engagement can help to ensure that your staff understands important information and feels more connected to the company.

Man watching sand timer on desk

2. Time-saving: Video can save time for both management and staff. For example, instead of scheduling a lengthy meeting or training session, video can provide the same information in a more concise and efficient manner. This is particularly useful for remote teams or staff who work in different time zones.

Woman smiling in online meeting

3. Consistency: With video, you can ensure that all staff members receive the same message in the same way. This is especially important for businesses with multiple locations or for teams that work remotely. By using video, you can ensure that everyone is on the same page and that there are no misunderstandings.

Man giving thumbs up to video on computer

4. Personalization: Video can provide a more personalized experience for staff. For example, you can create videos that address specific departments or individuals, making them feel more valued and appreciated. This can improve staff morale and increase loyalty to the company.

woman watching a beach video in hammock

5. Accessibility: Video can be accessed from anywhere, at any time. This means that staff can watch videos on their own schedule, which is particularly useful for remote workers or staff who work different hours. Videos can also be made available on a variety of platforms, such as internal company websites, social media platforms, or even through email.

In conclusion, video is an essential tool for businesses to communicate with their staff. It can improve engagement, save time, ensure consistency, provide personalization, and increase accessibility. By incorporating video into your internal communication strategy, you can help to ensure that your staff stays informed and connected, which can ultimately lead to increased productivity and profitability.

If you're interested in holding a course for your business, check out our Smartphone Video Course.

Keywords: video, internal communication, business, staff, engagement, time-saving, consistency, personalization, accessibility


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About the author
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Frankie Jago is a online video expert who helps businesses take advantage of using video to grow their audience and enhance their sales processes. She focusses on simple techniques for people to easily create videos themselves entirely on their smartphone. 

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